Spring Marketing Checklist

Posted: 03/08/18

March may have come in like a lion, with late-winter storms that brought snow and high winds to the Northeast, but that doesn’t change the fact that the vernal equinox is only a couple of weeks away. Spring will officially arrive, lamb-like, on March 20, and you will probably take a much-deserved breath or two. But then it will be time to get right back to business! Are you ready?

Equipment sales – Take this opportunity to fill in your off-season schedules by telling customers about rebates, tax credits and financing – and think about offering a limited-time discount for a little extra push!

Heating and A/C check-up reminders and service plans – Send out reminders for spring tune-ups and service plan enrollments.

Truck designs – Time to spruce up the fleet. Update your look along with the paint job, with a fresh design that turns your trucks into rolling company billboards.

Budget and price protection programs – Whether you send emails, letters, postcards or all of the above, you should be getting them ready right now.

New customer marketing – Get your marketing rolling for A/C and propane services with a professional campaign that will work for you again in the fall.

Website updates – If your website doesn’t work on smartphones, hasn’t been updated in a few years, or doesn’t offer customers online account management services, then it’s working against you!

Staff training –While the phones are quieter, train your staff to provide service excellence in all situations. 

Check one more thing off the list – contact the marketing experts at PriMedia today. We’ve been providing year-round support to businesses just like yours for 25 years and are ready to help!