The Wheels on the Bus Promote Our Clients

Posted: 11/14/18

In October 2018 we kicked off a consumer awareness and educational campaign, BioheatNYC, for Bioheat® Fuel and the dealers working in New York City. Through this campaign, we promote the fuel’s clean, green, and reliable nature, and the dealers’ ability to save homeowners money on their home heating bills. One aspect of this campaign was taking to the streets of NYC to promote the savings behind upgrading an outdated home heating system to more modern and efficient equipment.

Dozens of buses began rolling out on October 22, 2018 and will be helping to spread the word about Bioheat Fuel throughout Queens, the Bronx, and Brooklyn until January 13, 2019. In addition to the bus billboard marketing, our BioheatNYC program leverages other media platforms as well to enlighten and inform New York City residents about Bioheat Fuel, including:

  • A custom-built website at
  • Internet display advertising
  • Search engine advertising
  • Social media (Facebook & Twitter)
  • Blogging
  • Newsletters
  • And more!

Successful campaigns such as these are just one of the many services we provide our clients in the energy and home comfort industries. From websites to print and digital marketing materials, you’ll find everything you need to help grow your business with PriMedia! Visit our website and contact us to learn more, or give us a call at 1-800-79-MEDIA.