Articles


Ten Ways to Improve Your Marketing

Posted on January 18, 2016

Here are 10 marketing strategies for 2016, including three timeless guidelines and seven timely tips to keep you in stride with …


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Leverage Customer Reviews Effectively to Attract More Business

Posted on December 17, 2015

If your customers or clients appreciate the work you do for them, it’s important to leverage their opinions to strengthen your b…


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Attract New Business in Six Steps

Posted on December 12, 2015

Here are six marketing essentials that can help stimulate new business. Some are particularly valuable when you are expanding or…


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Redefine Yourself to Your Customers

Posted on November 11, 2015

Seize opportunities to do more business with accounts you already have By Richard Rutigliano, PriMedia Inc. There is a lot…


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Why Marketing? Consider Your Prospect's Dilemma

Posted on October 10, 2015

This column is for marketing skeptics. It explains why “connecting with customers/clients” in subtle ways is so beneficial and s…


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