Lucky 13: Why Your Website Needs a Self-Service Portal
Posted on October 22, 2024
Over the years, many clients have questioned the need for an integrated customer self-service portal. They believe that their cu…
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The ABCs of Lead Tracking for Better Customer Relationships
Posted on October 22, 2024
Congratulations! You’ve gotten a new business lead. Maybe it is from the new owner of one of your long-term homes responding to …
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Goldilocks Marketing
Posted on September 16, 2024
Use your platform intelligence to get messaging that’s ‘just right’ at the ‘just right time’ to customers who are ‘just right’
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On Personas, Profiles and Personalities
Posted on September 16, 2024
There is a lot of talk in marketing circles these days about buyer personas and customer personalities, and creating customer pr…
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Energizing Technicians and Steering Drivers to Your Doorstep
Posted on May 28, 2024
Your next star employees may not even be looking to change jobs. That doesn’t mean they won’t join your team once they know you’…
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