Real estate is one of the most important professional constituencies for the propane industry. Every time an propane-fueled home is on the market, an account is at risk. The best way to defend against defections to competing fuels is to educate real estate professionals about the benefits of propane.
PriMedia has been a pioneer in the enlistment of "allies" in the real estate profession. We work closely with numerous propane dealers and trade associations to deliver education to brokers, sales agents and home inspectors. The Propane-Real Estate partnerships furnish seminars, online resources and printed materials to real estate professionals in areas where propane is widely used.
The partnerships have built strong bridges between propane and real estate. Hundreds of professionals have attended seminars and forged ties with propane dealers in their areas. They have learned how to advocate for propane and tell customers about the many benefits of working with a full-service dealer.