Event Marketing
If you're looking to generate a rush of new business, event marketing is a great choice. When you host or sponsor a themed event that truly resonates with the market you are trying to reach, you demonstrate your affinity with the consumers that you are targeting. You get to introduce your company to an audience that is grateful for an event that you have made possible. You raise your profile in the market while stamping yourself as "their kind of company".
PriMedia is your event expert. We work with you to identify or initiate attention-getting events that will both suit your image and spark the interest of your target audience. We develop a strategy for maximizing attendance and publicity and follow through with meticulous execution. Our tele-relations team works directly with the event planner to follow up on invitations and pre-register your attendants. We make the event itself a success by executing a great program and attending to all the details. We also work with you to follow up effectively on potential leads that the event generates.
