When you are planning a new product, service or branding initiative, a focus group provides essential feedback. The fresh voices drawn from your target market help identify any flaws in your plan and inspire vital improvements. The risk of misreading the market and suffering through a failed launch decreases sharply when you take the time to listen to potential customers.
To get the maximum benefit from a focus group, you need to plan carefully, pay close attention to detail, and follow through thoroughly at every stage. At PriMedia, we understand the complex focus group process, and we can help you conduct a meaningful session that meets all your needs. We'll plan the agenda, recruit and motivate participants, and manage the event with attention to every detail, right down to the refreshments. We'll also record the session and help you make sense of the feedback and integrate it into your strategy.