HVAC Marketing Services > Public Relations > Letter Writing

Letter Writing

The humble customer letter might be the most valuable marketing tool at the HVAC dealer's disposal, but most dealers under-use it. Consider the advantages of a well-crafted letter...

• It has a personal, friendly tone that supports a "hometown" image.
• It can be focused on one important topic.
• It can be composed and delivered quickly, which is very handy when there is timely news.
• It is easy to digest, and customers generally will read it and get your message.

A letter succeeds or fails on the strength of the writing. PriMedia's creative team includes experienced, talented writers who grasp your intended message and express your thoughts with the perfect tone and emphasis. We use a positive, personal voice that engages customers, highlights the central point, and inspires the desired response.