It's essential to operate a strong website these days, but it's not enough just to be present on the internet. Even the most professional website can't attract new customers to the company if it is not easy to locate.
The key to being found in the thicket that is the internet is working effectively with key internet resources. Google, Yahoo and the other search engines set the rules that the smart sites follow. When consumers are looking for information, they go to the search engines first.When the search engine returns results, it is essential that your company's website appears near the top.
There are two ways to improve your site's performance in internet search: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). As the HVAC industry's internet pioneer - and now Google Certified Partner, PriMedia helps clients leverage these techniques to gain prominence in web searches. Our internet experts understand the intricacies of search and know how to improve your site's ranking.
We also are experts in pay-per-click (PPC) advertising, which places a link to a company website at or near the top of paid search results. We formulate effective keyword combinations that consistently give our clients the visibility they need to attract new customers. A lot of HVAC companies love pay-per-click because of the control it affords them. For example, they can decide exactly how much to spend per day, week or month, and they can limit the display of their ads to internet users in specific ZIP codes only.