Articles


Redefine Yourself as a Conservation Partner

Posted on August 1, 2014

By Richard Rutigliano, PriMedia Inc. How many times can the media report that "It's 90 degrees outside, but homeowners are a…


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Communications Strategies Must Change With the Times

Posted on July 1, 2014

By Richard Rutigliano, PriMedia, Inc. We all hate to be the bearers of bad news, but it's a role we can't avoid in 2008. …


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Use Your Web Site to Support Equipment Sales

Posted on June 1, 2014

By Richard Rutigliano, PriMedia, Inc. In today's challenging equipment market, a salesperson essentially has to make three s…


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Industry Counterstrike Targets Aggressive Gas Utilities

Posted on May 1, 2014

By Richard Rutigliano, PriMedia, Inc. The winter of 2007-08 was a tough one, and while we're licking our wounds, the gas uti…


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Oilheat-Realty Partnership Programs: Telling the Oilheat Story at Point of Impact

Posted on April 1, 2014

By Rich Rutigliano, PriMedia Inc. As many of you already know, I've worked in the Oilheat industry for a very long time. Fo…


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