It's essential to operate a strong website these days, but it's not enough just to be present on the internet. Even the most professional website can't provide important information to the public or attract new members if it is not easy to locate.
The key to being found in the thicket that is the internet is working effectively with key internet resources. Google, Yahoo and the other search engines set the rules that the smart sites follow. When consumers are looking for information, they go to the search engines first. When the search engine returns results, it is essential that your association's information appears near the top.
There are two ways to improve your site's performance in internet search: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). As the energy industry's internet pioneer - and now Google Certified Partner, PriMedia helps clients leverage these techniques to gain prominence in web searches. Our internet experts understand the intricacies of search and know how to improve your site's ranking.
We also are experts in pay-per-click (PPC) advertising, which places information from and links to your website at or near the top of paid search results. We formulate effective keyword combinations that consistently give our clients the visibility they need. A lot of associations love pay-per-click because of the control it affords them. For example, they can reach local consumers looking for information on their industry, and direct them to members who can help.