Articles


Why Marketing? Consider Your Prospect's Dilemma

Posted on October 10, 2015

This column is for marketing skeptics. It explains why “connecting with customers/clients” in subtle ways is so beneficial and s…


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Love at First Sight

Posted on August 30, 2015

Make it easy for prospects to find you and size you up By Richard Rutigliano, PriMedia Inc. The most successful companies …


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Inform and Prosper

Posted on July 31, 2015

Share what you know to attract new customers and strengthen relationships By Richard Rutigliano, PriMedia Inc. Should a s…


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Stay the Course With Social Media

Posted on July 6, 2015

The business press is complaining a lot these days about the diminishing reach of Facebook and other social media channels. The …


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What Does 'Mobilegeddon' Mean for You?

Posted on May 20, 2015

With mobile search gaining ground, Google is giving preference to mobile-friendly websites By Richard Rutigliano, PriMedia In…


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