Attract New Business in Six Steps

Posted on December 12, 2015

Here are six marketing essentials that can help stimulate new business. Some are particularly valuable when you are expanding or…

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Redefine Yourself to Your Customers

Posted on November 11, 2015

Seize opportunities to do more business with accounts you already have By Richard Rutigliano, PriMedia Inc. There is a lot…

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Why Marketing? Consider Your Prospect's Dilemma

Posted on October 10, 2015

This column is for marketing skeptics. It explains why “connecting with customers/clients” in subtle ways is so beneficial and s…

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Love at First Sight

Posted on August 30, 2015

Make it easy for prospects to find you and size you up By Richard Rutigliano, PriMedia Inc. The most successful companies …

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Inform and Prosper

Posted on July 31, 2015

Share what you know to attract new customers and strengthen relationships By Richard Rutigliano, PriMedia Inc. Should a s…

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